India is a land of great opportunities, especially for technology organisations that are innovative, can think out-of-the-box and can come up with unique products.
Recognising this, a new breed of software product developers has emerged, who are helping shape a vibrant ‘Made in India’ industry.
Many of these Indian software products organisations have changed their status from emerging to evolved. They have also transformed the country’s Tier II/III cities with their presence, establishing them as product development hubs and generating significant employment in these locations.
The rise of software product developers has also been catalysed by traditional software service providers, who are now gravitating towards IP creation and productisation.
The arrival of the internet, the cloud, and mobility are further spurring organisations to build products that leverage these platforms.
The software product phenomenon is leading to the emergence of a new segment of entrepreneurs that range from IT industry veterans to young budding college students!
The landscape of start-ups and emerging organisations is also being boosted by the following:
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A supportive ecosystem for this young brigade that includes incubators, angel investors and mentors
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The move from licensed-based software models to IP-based models, which allow products to be embedded in the services offered
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The rise of the SMB market overseas, which is being actively addressed by this entrepreneurial community through the new delivery models such as the cloud
The road ahead
Going forward too, Indian software product organisations will leverage the intersection of mobility and content, focusing on publishers and producers of content. The rise of user-generated content due to the increased number of publishing platforms will also drive this trend.
Keeping these developments in view, NASSCOM Newsline has decided to devote a complete issue to the software product industry. We bring you a cross-section of industry views on this sector and where it is headed over the next few years.
The software product phenomenon is leading to the emergence of a new segment of
entrepreneurs that range from IT industry veterans to young budding college students!
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