Recently I decided to start my own
event management company. I’ve worked in events for more than ten years
and I thought, hey why not starting my own business! Well after that,
things became a bit difficult because I did not know how to start an
event management company.
So I decided to have a look around. Bought few books, saw few websites of famous planning agencies and tried to put few ideas down. After that I thought that my blog could have been of great use to help me in organizing my thoughts and maybe share some tips.
UPDATE: This is a brainstorming article I wrote in 2007. My career evolved differently but it is still a valid roadmap for those who want to start
Therefore here are the thirst thoughts I had about running an event management company:
I need to find my specialty. I’ve organized disco nights and congresses with up to 300 delegates. These are my specialties. Nonetheless, I am really interested in wedding planning as I see big potential in the sector. Plus the region where I live in Italy would really fit for this kind of business.
I read somewhere during my MBA that small business need to focus on few specific core competencies and in this case my core competency would be conferences.
I need people around me able to do what I am not. I am a marketing person and an advanced control freak. In an hypothetic event management business I’d need to cover:
Well these are my starting thoughts. Any other suggestion?
So I decided to have a look around. Bought few books, saw few websites of famous planning agencies and tried to put few ideas down. After that I thought that my blog could have been of great use to help me in organizing my thoughts and maybe share some tips.
UPDATE: This is a brainstorming article I wrote in 2007. My career evolved differently but it is still a valid roadmap for those who want to start
Therefore here are the thirst thoughts I had about running an event management company:
I need to find my specialty. I’ve organized disco nights and congresses with up to 300 delegates. These are my specialties. Nonetheless, I am really interested in wedding planning as I see big potential in the sector. Plus the region where I live in Italy would really fit for this kind of business.
I read somewhere during my MBA that small business need to focus on few specific core competencies and in this case my core competency would be conferences.
I need people around me able to do what I am not. I am a marketing person and an advanced control freak. In an hypothetic event management business I’d need to cover:
-
Creativity skills. For Event Design
-
Accounting skills. For Budgeting
-
Control skills. For logistics
-
Risk Management skills. For security purposes.
-
Computer Skills. For ad materials (eg. Brochures, Flyers) and online production (websites)
-
Marketing Skills. For pricing, promotion and event delivery
-
Selling Skills. To find new clients.
Well these are my starting thoughts. Any other suggestion?
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